Brothers Est. 1967® Bar & Grill Overview

Brothers Est. 1967® Bar & Grill was founded in 1990 in La Crosse, Wisconsin by Marc and Eric Fortney. Since then, we have received countless awards, and have earned consistent accolades from Food and Beverage Industry affiliations. Our focus on the guest and on the bottom line has enabled us to win the hearts of our guests while achieving profits higher than the industry average.

Size of Facility

The typical Brothers Est. 1967® Bar & Grill requires 5,000 – 7,500 square feet in, or near an existing entertainment district. There are other important inputs into the site selection such as traffic patterns, competition, proximity to other businesses, the nature of other businesses in proximity to the site, the size, appearance, and other physical characteristics of surrounding premises, etc.

Site Selection

In business, the old adage of “location, location, location” is very applicable to the Brothers Est. 1967® Bar & Grill system. We have spent countless hours analyzing markets for our corporate stores, and we’ll give you information and tools you need to find a location that works for you.

Construction & Design

Our design team consistently updates our floor plans, sound systems, computer systems, and décor to accommodate the changing needs and expectations of our guests. We have several established templates that you can use as the starting point for your Brothers Est. 1967® Bar & Grill.


If you are interested in converting an existing bar/restaurant into a Brothers Est. 1967® Bar & Grill, we have a program with that goal specifically in mind. Our Franchise Program, applied to your existing business, can be a spectacular combination. You get all the benefits of our Franchise Program, but can be in business sooner than starting from scratch! Contact us for our unique terms for your conversion project.

Brothers Menu

Our team of experienced chefs pay close attention to the menu to ensure that high-quality, flavorful ingredients are used in our original menu items.

Costs and Financial Background

As with starting any business, there are financial requirements that have to be considered. Due to the high-quality nature of the Brothers “experience,” these costs aren’t insignificant.

  • Initial investment; you can expect the initial investment necessary to begin operations of a Brothers Franchise to be between $1,807,000 to $2,360,000.
  • Net worth; we require $1 million to $1.5 million in net worth, and $400,000 to $500,000 in liquid assets. Verification of your financial position is required prior to our approval.
  • Ongoing fees; our ongoing fees are similar to other Franchise Programs.


Right from the start, our team will guide you through the successful operations of your Brothers Est. 1967® Bar & Grill.


We understand that your time is important. As such, we leverage a combination of web-based training that can be taken when it’s convenient for you, as well as onsite training that reinforces what you’ve learned online. In addition, your general manager and two assistant managers will spend approximately 5 weeks onsite at a Brothers Est. 1967® Bar & Grill for “on the job training.”

Grand Opening

The opening process is one of the keys to success. You only get one first impression, and our opening support team will spend time onsite at your location before, during, and after your Grand Opening to ensure that your Grand Opening makes that great first impression. We’ll leverage the same process we use to open a corporate store (which we’ve improved after each of the 19 Brothers Est. 1967® Bar & Grill openings we’ve done to date) for your Franchise. You’ll hear us use the phrase “aces in places” many times throughout the opening process. In short, we put our best people in the right place, at the right time, right next to your team.

Operations Manual

A comprehensive operations manual becomes available to you upon approval and signing of our Franchise Agreement. This manual will serve as your reference guide to a successful operation. As already noted, we are constantly innovating with new beverage and food items, business processes, etc. The operations manual reflects those innovations, and will remain your “go to” guide for continued operational and financial success.


Franchisee Portal

We know it’s hard to keep track of all the operational aspects of running a business. In order to serve you better, we make as many resources available via the web as possible. This secure site which we call “Inside Brothers” answers many of the questions you have about running your Franchise. Have a need to train new staff? Even before their first day on the job you can send them to Inside Brothers for up to date training material (there’s training defined for each and every position). Have a general question at 11:00 at night when everyone at “corporate” is away from the office? Check the FAQ section on Inside Brothers. You get the idea. It’s the single source of information you need to run your business. And you don’t have to worry about printing out new sections of a manual, or even finding it; it’s just a click away on the web!


We are currently accepting applications for Franchises in the following 43 states. Area Development Agreements are also available to proven bar/restaurant operators.

New Jersey
New Mexico
New Hampshire
North Carolina
North Dakota
South Carolina
South Dakota
West Virginia


You’ve already started the process by reading through the basics of our Franchise Program. Upon signing of the Franchise Agreement, you should expect to be open for business in approximately 180 to 240 days.


Initial Application

Contact Us

Scott Severson
Vice President, Franchising and Development

Legal Disclaimer

The materials in this website describe the Brothers Est. 1967® Bar & Grill system. The information in this website is not intended as (and does not constitute) an offer to sell, or the solicitation of an offer to buy, a franchise; it is for information purposes only. An offering will only be commenced by our delivery of a disclosure document to you in compliance with federal and applicable state laws regulating the sale of franchises. Many states regulate the offer and sale of franchises; we will only consider applications from and offer franchises for sale in those states in which we have been authorized to do so.